Archer Roose
The World of Archer Roose
Brand Campaign
Design
Video
Collateral
Social
Agency / Colossus
Creative Direction / Art Direction / Design / Copywriting
Democratizing wine drinking for the masses starts with making high quality, luxury wine accessible in (you guessed it) cans. Turning the category on its head, we worked to create a brand that defied all expectations and rules. With Elizabeth Banks as the spokesperson, the full-funnel campaign leaned heavily on social and mobile advertising to evangelize its promise to the masses. Short, social friendly films and piles of content were created with the intention of converting traditional wine connoisseurs to an army of can-crazy wine drinkers.
