CenturyLink

Hollywood Insiders

Brand Campaign

Video

Digital

Social

Agency / Arnold

Creative Direction / Art Direction & Copywriting

Even award-winning actor Paul Giamatti doesn't impress this family of Hollywood insiders.

With an endless feed of TV shows, movies, news, and social media at our fingertips, we’ve become more connected to entertainment and celebrity culture than ever before. Everyone feels like a Hollywood insider. And with CenturyLink Prism TV and High-Speed Internet, you might start acting like it. 

Meet the Johnsons. And CenturyLink’s new spokesperson, the endearing Paul Giamatti, who can't quite deliver on this family's high expectations.

Our campaign marked Paul Giamatti's first on-screen commercial appearance. Both TV and online video premiered during the 88th Academy Awards at the height of the Hollywood awards season, aligning with society's obsession with film and celebrity news.

:60 Movie Titles
:60 Movie Titles
:60 Movie Titles

The unlikeable family of Hollywood Insiders
was embraced by normal, everyday people.

During the broadcast of the Academy Awards, second screen ads featured the Johnsons teaching decent people everywhere how to behave like shallow Hollywood insiders.

The unlikeable family of Hollywood Insiders
was embraced by normal, everyday people.

During the broadcast of the Academy Awards, second screen ads featured the Johnsons teaching decent people everywhere how to behave like shallow Hollywood insiders.

:15 How to Avoid Studio Notes in Hollywood
:15 How to Avoid Studio Notes in Hollywood
:15 How to Avoid Studio Notes in Hollywood

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© 2026 Tugboat Unlimited. All Rights Reserved.

You have the right to remain silent. Anything you say can and will be used against you in a court of law. You have the right to an attorney. If you cannot afford an attorney, one will be provided for you. Do you understand the rights I have just read to you? With these rights in mind, do you wish to speak with us?

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About

Services

Contact

hello@hellotugboat.com

© 2026 Tugboat Unlimited. All Rights Reserved.

You have the right to remain silent. Anything you say can and will be used against you in a court of law. You have the right to an attorney. If you cannot afford an attorney, one will be provided for you. Do you understand the rights I have just read to you? With these rights in mind, do you wish to speak with us?