Strengthen the Bond

Brand Campaign

Design

Video

Outdoor

Social

Agency / Colossus

Creative Direction / Art Direction / Design / Copywriting

If you really want to understand your dog better, a DNA test from Embark will do the trick. It uses science—lots of science that we’re definitely not smart enough to explain—to compare your dog’s DNA to over 350 breeds, using more than 230,000 genetic markers. Which is a lot. But once the results are in, it’ll help you better understand what makes your dog, your dog.

:30 The DNA of Royalty

:30 The DNA of Surprises

Know Your Dog Inside Out

In anticipation of the one of the biggest release of the year, we helped Embark launch a partnership with Disney/Pixar by highlighting the joys of dog ownership and creating a campaign centered around people making core memories with their dogs. We worked directly with Pixar on a spot highlighting the exciting collaboration and held a sweepstakes that sent the lucky winners to the Inside Out 2 premiere in LA.

Know Your Dog Inside Out

‹ Archer Roose

Kendall Square Association ›

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