Athena Healthcare

Reimagining Healthcare

Agency / Colossus

Art Direction / Design

Reimagining Healthcare

athenahealth provides healthcare organizations with cutting-edge data insights and healthcare IT that keep patients healthy and practices profitable. But operating squarely in the middle of two hugely complex industries — healthcare and technology — this multi-billion dollar behemoth is often confused for an insurance company or hospital network. So Colossus was tasked with reinvigorating and relaunching the brand in order to provide it with distinctiveness, personality and clarity.

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© 2026 Tugboat Unlimited. All Rights Reserved.

You have the right to remain silent. Anything you say can and will be used against you in a court of law. You have the right to an attorney. If you cannot afford an attorney, one will be provided for you. Do you understand the rights I have just read to you? With these rights in mind, do you wish to speak with us?

© 2026 Tugboat Unlimited. All Rights Reserved.

You have the right to remain silent. Anything you say can and will be used against you in a court of law. You have the right to an attorney. If you cannot afford an attorney, one will be provided for you. Do you understand the rights I have just read to you? With these rights in mind, do you wish to speak with us?