
Northern Bank
A Home for the Holidays
Brand Campaign
Video
Digital
Social
Website
Agency / Zozimus
Creative Direction / Art Direction / Copywriting
Some lessons get passed down.
Northern Bank president Jim Mawn learned from his father that the best thing you can give someone is “a hand up.” It’s why, every Thanksgiving, the bank teams up with Heading Home, a Greater Boston nonprofit, to help families living in shelters move into permanent housing. One year, it was a family who fled Haiti as refugees and spent years in a shelter. Bank volunteers furnished their new Dorchester apartment, and waiting inside was the son’s favorite athlete, Patriots running back Sony Michel, also of Haitian descent.

