CenturyLink
Hollywood Insiders
Brand Campaign
Video
Digital
Social
Arnold
Creative Direction, Art Direction, Copywriting
With an endless feed of TV shows, movies, news, and social media at our fingertips, we’ve become more connected to entertainment and celebrity culture than ever before. Everyone feels like a Hollywood insider. And with CenturyLink Prism TV and High-Speed Internet, you might start acting like it.
Meet the Johnsons. And CenturyLink’s new spokesperson, the endearing Paul Giamatti, who can't quite deliver on this family's high expectations.
Our campaign marked Paul Giamatti's first on-screen commercial appearance. Both TV and online video premiered during the 88th Academy Awards at the height of the Hollywood awards season, aligning with society's obsession with film and celebrity news.
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