DD Tyme

Experiential

Brand Campaign

Design

Social

Outdoor

Agency / Sapient

Creative Direction / Art Direction / Copywriting

DDTyme with Julian Edelman

Dunkin’ wanted Millennials signing up for DD Perks, so we created DDTyme, a day-long experience across Boston starring Patriots receiver Julian Edelman. It ended on the Rose Kennedy Greenway, where fans who joined DD Perks got 11 seconds to ask #11 anything. The footage became a two-week online variety show.

‹ Kendall Square Association

Goood Wellness ›

You have the right to remain silent. Anything you say can and will be used against you in a court of law. You have the right to an attorney. If you cannot afford an attorney, one will be provided for you. Do you understand the rights I have just read to you? With these rights in mind, do you wish to speak with us?