Cumberland Farms

Cumby's Coffee. You're Welcome.

Brand Campaign

Design

Outdoor

Digital

Folks in New England love their coffee. And a very dark brand of sarcasm. To get the word out about Cumberland Farms coffee, we harnessed the ever-present wisdom of the local smartass.

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© 2026 Tugboat Unlimited. All Rights Reserved.

You have the right to remain silent. Anything you say can and will be used against you in a court of law. You have the right to an attorney. If you cannot afford an attorney, one will be provided for you. Do you understand the rights I have just read to you? With these rights in mind, do you wish to speak with us?

© 2026 Tugboat Unlimited. All Rights Reserved.

You have the right to remain silent. Anything you say can and will be used against you in a court of law. You have the right to an attorney. If you cannot afford an attorney, one will be provided for you. Do you understand the rights I have just read to you? With these rights in mind, do you wish to speak with us?

© 2026 Tugboat Unlimited. All Rights Reserved.

You have the right to remain silent. Anything you say can and will be used against you in a court of law. You have the right to an attorney. If you cannot afford an attorney, one will be provided for you. Do you understand the rights I have just read to you? With these rights in mind, do you wish to speak with us?