Honest to Goodness

Bank commercials are the worst. We know it, you know it, and thankfully, Avidia knew it too. So instead of inflating its self-worth with exaggerated differentiators, Avidia tells it like it is: it keeps your money safe and gets it to you when you need it, as well as any other bank does.

To further stand out in a sea of sameness, we built Honest to Goodness in an animated world, complete with a talking pig who says what every other bank won’t. It’s refreshing. So refreshing that, since launch, huge numbers of people have (presumably) asked themselves, “If I’m banking somewhere, why not bank with the honest one? Because the numbers were up. In banking vernacular: way up.